15 August 2006

Goggle Trends and SBC

Google Trends is a product from Google Labs. Thought I would invest some time and try to extract some information that may be of interest regarding SBC. Google Trends permits the use of this information for personal and non commercial use. Google knows that my SBC blog is not commercial if they review my adsense account.

Google Trends has several predefined searches and I chose the skiing, surfing (see chart below) to learn about interpreting the chart.. The blue line is skiing and the red line is surfing..



Since snow skiing is predominantly a northern hemisphere activity it follows that interest in snow skiing is a function of the northern hemisphere seasons. The blue line peeks along the new year line. The red line surfing, compared to snow skiing, is just the opposite of surfers dreams, flat all year long. Surfing is global and enjoys a following from both hemispheres.

The lower trend line looks for news to see if there is a news article that may coincide with a spike in searches. The trend program picked a post from Metro Toronto for the "F" spike. More likely the Winter Olympics may be a contributer to the surge in skiing based searches.

There are three normalized views for the trend data. Cities, regions and language. Listed below are the top ten cities that searched on skiing and surfing.

The bar graphs for the relationships between cities and the two search criteria does not transfer well to a blog. You may want to open the trend chart using this link, http://www.google.com/trends?q=skiing,+surfing and view the actual chart yourself.

Top cities (normalized)

1. Brentford, United Kingdom
2. Dublin, Ireland
3. Bletchley, United Kingdom
4. Sheffield, United Kingdom
5. Minneapolis, MN, USA
6. Ottawa, Canada
7. Denver, CO, USA
8. Chicago, IL, USA
9. Calgary, Canada
10. Seattle, WA, USA

I was surprised viewing the results for the top ten cities. Dublin at number two for either skiing or surfing surprised me. The fact that surfing exceeded skiing was even more of a surprise. But upon further review there are those that think that Ireland is the best place for surfing in the northern hemisphere, if not world wide. Seattle at number 10 with surfing exceeding snow skiing by a wide margin was also surprising. Further investigation found THREE surf shops and one 32 old surf instructor. Maybe the coffee there is too strong.

Looking at the regions bar chart reveals another view. Ireland moves into the number one position with an equal amount of searches for skiing and surfing. Dublin must be the hot spot for surfing. I spent four days in Dublin and did not see a single surf shop. Also, never made it to the Guinness brewery even though i walked past the famous gate twice. New Zealand and Australia show up in the 4 and 6 spots with surfing exceeding skiing by a wide margin although both countries have skiing. Sweden, Switzerland, Netherlands, and Germany round out the normalized list.

1. Ireland
2. United Kingdom
3. Canada
4. New Zealand
5. United States
6. Australia
7. Sweden
8. Switzerland
9. Netherlands
10. Germany

The third chart is language. What language is used to make the query. For the skiing and surfing trends table, English was the most used language. Swedish, Dutch, German and French round out the chart. Although the search language is not that interesting for Skiing and surfing, the language used for searching SBC topics just may be.

Over the next few days I will add trend charts for searches on SBC topics like, client server, virtualization, streaming software applications and SOA to name a few. This is not a scientific research project. Google Trends makes the point that this is a work in progress and just enjoy. Let us see if we can spot a trend or two.

Service Oriented Architecture http://www.google.com/trends?q=soa

News Events

A) Jacada Supports BEA Service Infrastructure Product Strategy; Service Infrastructure Designed to Help Move Customers' Service-Oriented Architectures -SOA- Efforts from Pilot to Production Business Wire (press release) - Jun 9 2005
B) IBM Expands SOA Portfolio eWeek - Sep 13 2005
C) Bolivia: Bye, Bye, SOA Prensa Latina - Apr 4 2006
D) Opening SOA SYS-CON Media - Apr 10 2006
E) SOA Software buys Blue Titan Computer Partner - May 9 2006
F) "What's MIA in SOA?" Asks Metallect's CEO Guy Hoffman SYS-CON Media - Jun 6 2006


Top cities (normalized)
1. The Hague, Netherlands
2. Utrecht, Netherlands
3. Rotterdam, Netherlands
4. Amsterdam, Netherlands
5. Amersfoort, Netherlands
6. Bangalore, India
7. Chennai, India
8. Rome, Italy
9. Milan, Italy
10. Brussels, Belgium



Top regions (normalized)
1. Netherlands
2. India
3. South Korea
4. Italy
5. Belgium
6. Taiwan
7. Denmark
8. Israel
9. Brazil
10. Japan

Top languages (normalized)
1. Dutch
2. Korean
3. Italian
4. Danish
5. Japanese
6. Portuguese
7. English
8. Swedish
9. Chinese
10. French


XEN http://www.google.com/trends?q=xen&ctab=2&geo=all&date=all


News Events

A) Novell Launches OES, Plans Xen Virtualization For SUSE 10 CRN - Feb 15 2005
B) Xen passes Windows milestone ZDNet.com.au - Aug 24 2005
C) Red Hat to include Xen virtualization in next Linux release OSDir - Nov 2 2005
D) Sun Microsystems adds Postgres database and Xen virtualization server to Solaris 10 TechWhack - Nov 18 2005
E) Xen launches new virtualization software VNUNet.com - Dec 6 2005
F) Virtual Iron Standardizes on Xen, Goes Open Source IT Jungle - Apr 3 2006


Top cities (normalized)
1. Munich, Germany
2. Stuttgart, Germany
3. Berlin, Germany
4. Frankfurt Am Main, Germany
5. Hamburg, Germany
6. Amsterdam, Netherlands
7. San Francisco, CA, USA
8. Chiyoda, Japan
9. Sydney, Australia
10. Tokyo, Japan


Top regions (normalized)
1. Russia
2. Norway
3. Czech Republic
4. New Zealand
5. Singapore
6. Germany
7. Hungary
8. Netherlands
9. Switzerland
10. Australia

Top languages (normalized)
1. Russian
2. German
3. Japanese
4. Dutch
5. English
6. Swedish
7. Italian
8. Finnish
9. Danish
10. French


VMware http://www.google.com/trends?q=vmware&ctab=0&geo=all&date=all



News Events

A) VMware Unveils New Desktop Virtualization Software NewsFactor Network - Apr 11 2005
B) VMware Shares Its Virtualization Code CIO Today - Aug 9 2005
C) VMware Introduces Free VMware Server CXO Today.com - Feb 6 2006
D) VMware 'Jolts' the Software Development Industry PR Newswire (press release) - Apr 3 2006
E) VMware Announces Virtual Desktop Infrastructure Alliance IT Backbones (press release) - Apr 24 2006
F) VMware Releases VMware Infrastructure 3 WebHosting.Info - Jun 5 2006

Top cities (normalized)
1. Taipei, Taiwan
2. Munich, Germany
3. Tokyo, Japan
4. Beijing, China
5. Chiyoda, Japan
6. Stuttgart, Germany
7. Guangzhou, China
8. Frankfurt Am Main, Germany
9. Hamburg, Germany
10. Berlin, Germany

Top regions (normalized)
1. Russia
2. South Korea
3. Taiwan
4. Hong Kong
5. Norway
6. Japan
7. Switzerland
8. Germany
9. China
10. Austria

Top languages (normalized)
1. Russian
2. Korean
3. Japanese
4. Chinese
5. German
6. Dutch
7. Italian
8. English
9. Swedish
10. Danish



News Events

A) Microsoft, Citrix Seal Terminal Server Deal TechNewsWorld - Dec 22 2004
B) New GFI Network Server Monitor 6 Checks Terminal Server and Linux Too Market Wire (press release) - Feb 24 2005
C) *vwd/BUSINESS WIRE: Ingenica führt die UniPrint Terminal Server Edition ein Vereinigte Wirtschaftsdienste - Aug 10 2005
D) Dymec's New Fiber-Optic Terminal Server Protects Utility SCADA Networks Yahoo! News (press release) - Oct 20 2005
E) Miraplacid Publisher 5.2 Terminal Server Edition PR Web (press release) - Oct 31 2005

Top cities (normalized)
1. Auckland, New Zealand
2. Amsterdam, Netherlands
3. Sydney, Australia
4. Brisbane, Australia
5. Dallas, TX, USA
6. Melbourne, Australia
7. Stockholm, Sweden
8. Madrid, Spain
9. Houston, TX, USA
10. Barcelona, Spain

Top regions (normalized)
1. Norway
2. South Africa
3. New Zealand
4. Russia
5. Netherlands
6. Spain
7. Australia
8. India
9. Sweden
10. Denmark

Top languages (normalized)
1. Norwegian
2. Russian
3. Dutch
4. Danish
5. Swedish
6. Italian
7. Spanish
8. English
9. Portuguese
10. German


On Demandhttp://www.google.com/trends?q=ondemand&ctab=2&geo=all&date=all


News Events

A) Siebel CRM OnDemand Adoption Accelerates Worldwide Business Wire (press release) - Oct 5 2004
b) Rabobank Deploys Siebel CRM OnDemand; The Netherlands' Largest Retail Bank Uses Hosted CRM Solution to Underpin Innovative Electronic Wallet Payment System Business Wire (press release) - Nov 17 2004
C) Agile Offers Customers the Agile OnDemand PLM Small Business Startup Pack, Free of Charge Yahoo! News (press release) - Jan 24 2005
D) Siebel Updates CRM OnDemand InternetNews.com - Jun 15 2005
E) Siebel Systems Further Enhances Enterprise-Class Capabilities in Newest Release of Siebel CRM OnDemand Business Wire (press release) - Sep 12 2005
F) Cornerstone OnDemand Selected As a Finalist in 2006 American Business Awards(SM) Market Wire (press release) - Jun 8 2006

Top cities (normalized)
1. Cambridge, MA, USA
2. Philadelphia, PA, USA
3. Boston, MA, USA
4. San Francisco, CA, USA
5. Seattle, WA, USA
6. Chicago, IL, USA
7. Austin, TX, USA
8. New York, NY, USA
9. Denver, CO, USA
10. Atlanta, GA, USA

Top regions (normalized)
1. United States
2. India
3. Canada
4. Thailand
5. Netherlands
6. Denmark
7. Switzerland
8. Sweden
9. Germany
10. Japan

Top languages (normalized)
1. English
2. Danish
3. Dutch
4. Japanese
5. Swedish
6. German
7. Italian
8. French
9. Spanish
10. Chinese

Until the next post,

Steve